A Beauty Insider’s Guide to Jenny Cho, K-Beauty Pioneer and Beauty Editor

Jenny Cho, Beauty Insider

Jenny Cho is a beauty editor with over 15 years of experience translating Korean beauty trends for Western audiences. She was one of the first writers to bring K-beauty to mainstream Western readers and help popularize products like sheet masks, Korean sunscreens, snail mucus creams, and more.

Launching Beauty Brands and Consulting

In addition to her work as an editor, Jenny launched her own K-beauty brand called SOSAV and has consulted for many K-beauty brands looking to break into the US market. She’s helped brands like Tatcha, Sulwahsoo, CosRx, Laneige, and more with their US market strategies and product positioning.

An Insider Look at K-Beauty in Chaos

Jenny shares how K-beauty brands have adapted to navigating retail chaos caused by the COVID-19 pandemic, from producing hand sanitizers to donating masks and supplies to frontline workers. She discusses new sales strategies, the rise of clean beauty, and her predictions for the future of K-beauty.

Creating *That* SAG Awards Look with HoYeon Jung

Jenny worked with HoYeon Jung, lead actress of the show “Squid Game”, to create her beauty look for the 2021 SAG Awards. They enhanced HoYeon’s natural beauty with an effortless K-beauty glam glow using Skinfood, Continue To Grow, and more for a fresh-faced red carpet dazzle.

An innovator in the K-beauty space, Jenny Cho’s insight and experience make her the perfect guide for discovering K-beauty trends, brands, and products. Here’s to many more years of her helping the West find beauty gems from Korea!